About us

Our Mission

To inspire conscious living through meaningful connections. By celebrating creativity and individuality, we make every piece count.

Our Values

Sincerely NV was born out of a craving for a creative outlet, the desire to build something bigger than ourselves and to create an innovative way

of sustainable living. We strive to empower those who value individuality and sustainability through our commitment to thoughtful artistry while challenging transparency within our industry.

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At the heart of what we do, lie these three core values:

We are creative

Imaginative minds have the power to change the world. We have an innate ability to think outside of the box and use our creativity to foster new ideas.

We are environmentally conscious

Our responsibility in sustainable living begins with us. We know that even small changes in how we live our lives can collectively create greater impact for our earth.

We are transparent

Building meaningful connections begins with transparency. It allows us to be candid and speak from the heart in any relationship we encounter.

The Process

We strive to reduce textile waste and overconsumption in the textile industry to leave a lasting impression on our earth.

All Sincerely NV products are made from upholstery and drapery fabrics sourced from cutting rooms and production studios. We make our items with a mixture of off-cuts and remnants, breathing new life into textiles that would’ve otherwise gone to waste.

The Truth About Textiles

On average, a Toronto household throws out 17 kg (37 lb) of clothing and other textiles each year (based on City of Toronto household waste audits) greatly contributing to landfills, where they ultimately take up space and release greenhouse gasses contributing to climate change. In addition to this, 1.5 trillion litres of water are used by the fashion industry annually and 20% of industrial water pollution comes from textile treatment.

Our focus lies in reducing overconsumption and the amount of textile waste that is sent to landfills by reaching out and partnering with other studios to repurpose their scrap fabric.

Once collected, large quantities of fabric are then brought to the Sincerely NV studio for sorting. Because we do not order new textiles, our own collection of products depends entirely on the surprise bag of fabrics we receive- we never really know what we’re going to get! But this is what keeps each item one-of-a-kind. We receive a wide range of textures, patterns and colours, depending on the season. Sometimes there are multiple yards of a single fabric; sometimes there are small 0.5 meter remnants, but regardless of size, we find a use for them!

In September of 2018, Sincerely NV began collecting scrap fabrics and out of season sample sized fabrics from one studio in the GTA. This collection of textile waste would soon become our first collection, launched in December of that year.

In May of 2019, we began reaching out to other studios in the GTA for scrap fabric; ultimately widening our reach to making a small, but important change in how our fellow businesses manage their textile waste.

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Like any other creative minds, we work best when we can be hands on. We’ll be honest - this part of the process involves nonsense scribbling, a lot of coffee and maybe some grunts of frustration. Eventually, the artist within takes over and we create unique designs that use up even our smaller sized remnants. We take the time to create these designs to ensure we’re using all sizes of fabric that we’re supplied with.

Then, it’s off to the fabric room! All of the fabrics we receive get sorted and neatly organized in one room – shelves full of linen, chenille, jacquard and everything in between. It’s seriously a dream. And in the words of Marie Kondo, we begin choosing the fabrics that “spark joy”. If you’ve ever seen our studio during this stage, it might look a little horrifying - but we promise you, the process is worth it. Each item created is comprised of multiple textures, colours and patterns, handpicked by yours truly. We put together thoughtful combinations of textiles to create the right balance of contrast and continuity for own eclectic style.

Once we’re up to our ears in piles of fabric, we take a deep breath. We’re in it for the long haul, folks. Using the designs we previously drafted, these piles of fabric are then traced, cut, serged and sewn together in our studio. (Don’t worry, we even save our own offcuts for The Zero Waste Collection!)

Products are finished with a cotton twill label, stamped with ‘SNV’. We souce these labels from a family owned and operated business, right here in Ontario. What else could be the perfect fit for our line of carefully curated products? It’s our little signature, reminding you that your items are made with care every step of the way.

Our new product tags are printed on 100% recycled card stock and secured with cotton cord. Goodbye plastic tagger tails and glossy coated price tags. We made the switch to more eco-friendly tags in May of 2019 and haven’t looked back since.

Being quite the online shoppers ourselves, we also knew that Sincerely NV was in need of sustainable packaging for our online customers. Complete with eco-friendly tissue paper, might I add. Since April of 2019, we’re proud to receive our e-commerce packaging from no issue, a company that shares our values of sustainability and conscious living. And yes, those mailers are 100% compostable.

The finishing touches to our products are our little way of saying thank you for supporting this small business. We wouldn’t be here without you.


Have a burning question you need answered? We’re excited you’d like to get in touch! Feel free to send us an email, fill out the form below, or shoot us a DM on Instagram. We promise we’ll get back to you soon.

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